Book Launch Campaign
For authors preparing to release a new title.
Possible areas of support
- Launch planning
- Book positioning
- Promotional materials
- Social media promotion
- Publicity
- Reader outreach
- Book review strategy
- Launch period coordination
Campaigns
Campaign Options for Different Stages
Not every book needs the same marketing campaign. Our campaign options are designed around different stages and objectives, with the final scope tailored to the individual project.
Book Visibility Campaign
For authors whose books are already published.
Possible areas of support
- Book positioning review
- Promotional campaign
- Publicity
- Social media
- Reader outreach
- Review strategy
- Online visibility
Author Platform Campaign
For authors who want to strengthen their presence beyond one individual book.
Possible areas of support
- Author brand development
- Social media strategy
- Email marketing
- Reader list growth
- Content planning
- Author positioning
Ongoing Marketing Support
For authors who need continuing promotional assistance.
Possible areas of support
- Ongoing publicity
- Social media campaigns
- Reader growth
- Email marketing
- Book promotion
- Campaign reviews
- Promotional planning
Campaigns are tailored to the book, author, audience, objectives, and agreed scope of work. We do not guarantee specific sales, rankings, reviews, or other outcomes.
Publicity and marketing campaigns
Full campaign services, package by package
Managed campaigns for books, ebooks, children's titles and games, plus support services for authors who prefer to run the outreach themselves.
Book Publicity and Marketing Campaigns
Media outreach campaigns that place your book in front of journalists, reviewers, broadcasters and bloggers who cover your subject.
Professional Book Publicity Campaign
A four week campaign with an advance publicity consultation, a professionally prepared press release, personal media outreach by an experienced publicity manager, targeted pitching, interview scheduling and weekly reports.
Enhanced Book Publicity Campaign
A six week campaign reaching a wider media audience, adding pitching of by line articles written in the author voice, deeper follow up and continued social media support.
Complete Book Publicity Campaign
Our fullest campaign, combining extended publicity outreach, review copy management, feature pitching and a sustained social presence across the launch period and beyond.
Social Media Services for Authors
Build a presence on the platforms your readers already use, then learn to keep it going yourself.
Four Week Social Media Start Up Service
Initial consultation on publicity angles, creation or optimisation of your accounts with branded imagery and descriptive text, then a month of posting, advice and training until you can carry it on alone.
Four Week Social Media Start Up Plus
Everything in the start up service, plus optimisation of your book on Goodreads, including metadata, categories, descriptions and tags, and setting up Instagram or Pinterest.
Two Week Social Media Optimisation
For authors already posting. We optimise your existing Facebook, X, Instagram and Goodreads accounts and give you a one hour personal consultation of ideas and tips.
Online Book Promotion Service
A focused online campaign for authors whose readers are found on blogs, review sites and digital media.
Online Book Promotion Service
Outreach to online media, book bloggers, review sites, podcasts and interest groups, supported by a press release written for digital publication and a report of every contact made.
Ebook Publicity and Marketing
Promotion built around digital editions and digital readers.
Two Week Ebook Publicity Service
A press release and personal pitching to media contacts who cover ebooks and digital publishing, with a contact list handed to you at the end so you can follow up.
Professional Ebook Publicity Service
A longer campaign with sustained outreach to reviewers, bloggers and digital media, interview scheduling and weekly reporting.
NetGalley Book Review Services
Listing and management of your title on NetGalley, including cover copy, targeting of reviewers and follow up on the reviews received.
Children's Book Publicity and Marketing
Campaigns that speak to parents, teachers, librarians and the media who write for them.
Two Week Children's Book Publicity Service
A professionally designed press release and personal pitching to children's media contacts, with a list of interested contacts provided for your own follow up.
Professional Children's Book Publicity Campaign
A four week campaign across print, radio, parenting and education media, with review copy management, interview scheduling and weekly updates.
Enhanced Children's Book Publicity Campaign
A six week campaign adding wider media outreach, school and library angles, and additional feature pitching.
Board, Tabletop and Card Game Publicity
Publicity and social marketing for table top games, card games and interactive game books.
Two Week Game Publicity Service
A designed press release and personal pitching to games media, with as much follow up as the period allows and a contact list to continue with.
Professional Game Publicity Campaign
A four week campaign across television, radio, press, magazines and online reviewers, with targeted pitching, interview scheduling, weekly reports and social media support.
Enhanced Game Publicity Campaign
A six week campaign reaching a wider audience, adding by line articles from the creator and extended reviewer outreach.
Marketing Support Services
For small publishers and self published authors who want to run the campaign themselves with professional groundwork in place.
Two Week Book Publicity Service
A short, sharp burst of professional outreach, ending with a list of media contacts who showed interest so you can carry the conversation on.
Book Press Release Service
A professionally written and designed press release you can send to any media contact, written around the strongest angle in your book.
Book Media Pitch Service
A researched media list with a tailored pitch for each type of outlet, ready for you to send.
NetGalley Book Review Services
Your title listed and managed on NetGalley, with reviewer targeting and follow up.
Start a conversation
Your book has a story. Let's help more readers find it.
Whether you are preparing for publication, launching a new title, or looking for a fresh approach to an existing book, start by telling us where you are and what you would like to accomplish.
No complicated brief required. A few honest sentences are enough to begin.